Mohammad Ali
Till October 2019, an astonishing 6,000 tweets were sent every second. It means that people are actively sharing ideas, talking to people, and even sharing their reviews about a brand on Twitter.
85% of small businesses say that they use Twitter to provide customer service to their customers. If you are a startup, in the beginning, there are chances that you will struggle to generate ideas for your tweets. As you spend time on Twitter and observe your audience, you’ll learn what to tweet as a brand.
But the good news is that you don’t need to worry about this thing anymore. The reason why you started reading this blog is that you were out of ideas on what to tweet. And secondly, even if you are posting things, it means that there is no traffic on the website.
In the following text, you’ll get around some tried and tested ideas that will help you clear your mind and post something that users will love to read.
Promote your Blog or Landing Page
If you are a business that publishes blog posts daily. There is a chance that each of these blogs won’t get enough coverage due to limited resources or lack of time. But with Twitter, there is a chance that you’ll be able to increase your reach when you tweet it.
A good thing about Twitter is that you can tweet the same tweet several times for different target markets according to their time zone.
Plus, there is so much room for evergreen content that can be retweeted for a different target market.
A similar thing happens with a landing page. For a landing page to reach more people, owners and marketers run PPC campaigns. Twitter with hashtags is an excellent tool to drive people with enticing content. One-liners can grab the attention of users who want to avail of your service. They want a little push, which can help them reach a potential customer.
Share Helpful Tips
Your aim as a marketer is to grab the attention of users and make them trust your brand. If you keep sharing spammy links, no customer will trust you.
To get yourself heard and unique, you must provide the users with some helpful tips regarding your product or the current trends in the market.
Another tip you can use to grab the attention of users is to take the current trend and add something valuable to the conversation.
Surely every brand is using Twitter or at least has an account on Twitter. The best thing you can do is to educate the users on your product.
Moreover, you can post quotes, valuable tips, and tricks from experts in your industry. This will help users in building trust in your brand, and they’ll surely come back for more.
Highlight Reviews
There is no surprise that 97% of customers believe that online reviews influence their buying decisions.
When you get a review on Google or Facebook, don’t ever hesitate to show it on Twitter.
The good thing about Twitter is that there will be potential customers who can read reviews and make an impulsive buying decision.
And social proof has grown and been recognized in the past few years a lot. To gain trust in the customer or at times, you can even calm an angry customer on Twitter, where everyone can see how you are treating customers who are not satisfied with your service.
Announce Job Openings
If you are looking for a potential candidate, there is a good chance that you’ll get them on Twitter.
Additionally, you’ll be able to get much attention from people. Posting job openings gives the impression that you are a legit brand that is using Twitter to connect with real people.
If a customer is already following your brand, there is a good chance that they will be interested in working with you. When you post a job opening with a link, it will drive relevant people to your website.
Be Transparent
Studies show that consumers buy from a brand more quickly if they feel that the brand is being transparent.
On Twitter, you have a chance to stay true to your brand personality. When you admit that you made a mistake or even if you celebrate things on Twitter. It gives the impression that you are just like a regular brand.
Share BTS or “behind the scenes” videos on the making of your product and let the consumers enjoy the production of your product.
Upon doing this, consumers will be more interested in your brand. And they will be more curious when the product is near launch. If you include the consumer in the making process, the consumers establish a connection with the brand. This is a brand moment where you can leverage that connection and make the users feel safe while doing business with you.
Final Word
Whether you admit it or not, Twitter is a necessary tool where customers and audiences can easily interact with the brand and learn more about its values and goals of the brand.
Upon interacting with the users directly, a brand can easily understand the buying intentions of the consumers. If you are not active on Twitter, now is the chance to do so. And if you don’t have the expertise to do so, we can help you with your digital marketing.
Ashad Rehman
