Yousuf Rafi
How many times have you purchased something just because the offer was about to expire? The sense of urgency is a persuasive way to boost your sales and increase your online conversion rates.
The longer it takes to buy a product, the more likely it becomes that the customer will never buy the product at all.
But when there is a sense of emergency surrounding the product, the mere thought that the product might not be available after some time can coax the users into impulsive buying.
Despite how effective your conversion rate optimization is, if there is no urgency in the sales, the impact will be low.
Here are some audience-proof methods that will create urgency and boost your online sales:
1) Set a Deadline
If the visitors on your website know that the product is just available for a limited frame of time, they’ll probably buy the product right off. Otherwise, they will wander on your website aimlessly, perhaps even decide to purchase the product later, and then forget a few days down the road.
The best approach is to create an incentive around your product. For instance, if the product is bought within the specified time frame, the buyers become eligible for a certain discount. You can even place a timer on the website to show the remaining time left for the product to expire.
Many eCommerce giants highlight the counters on their product pages and place the deadline in a red font.
2) Personalized offers
Another tactic to make your urgency-driven offers more convincing is to customize them.
The welcome emails with a personal touch is a great way to engage new users. You can offer an opening discount, or even give away something for free.
Amazon does an excellent job in this regard. Amazon.com tracks your visits, record your visited pages, and offer discounts based on your interests and relevance.
If you leave Amazon without buying a product, an email will be sent to you, offering discounts if you buy the product within the limited amount of time.
3) Use the right colors
Colors have a vast impact on human psychology.
A research shows that using warm colors such as Red, Orange, or Yellow in your CTA buttons can reveal a sense of urgency which can drive immediate action.
A report by HubSpot revealed that Red color on CTA performs 21% better than Green color or any other color. You can check the full report from the link above.
Colors like Blue or Green are not as effective and don’t inspire users to click on the CTA button. One final thought is to use bold fonts and dedicated colors for your buttons which can make them stand out on the page.
4) Use of Powerful words
Hubspot released a list of words that convert users.
According to the research, the most persuasive words which invoke action are:
- You
- Free
- Because
- Instantly
- New
Using strong words can drive action and make all the difference between pushing visitors away and converting them into customers.
A further study revealed that using time-related words are quite useful to create a sense of urgency among customers.
You can also use these keywords in your ad copy and help users to take action:
- Now
- Hurry
- One time only
- Last chance
- Clearance
- Limited time
- Instant
5) Use numbers
Numbers are a fantastic way to gain people’s attention and at the same time make your offer appear more lucrative.
Using numbers with product stocks can invoke a sense of scarcity, for instance, “Just 2 left in stock!”
Or you can use the power of social proof to drive customers. People will feel instigated to buy something if a substantial number of people have already bought it since they wouldn’t want to be left behind.
6) Keep on the pressure
Take a look at your sales funnel, and decipher where you are getting the most out of your leads?
After that, figure out how you can leverage these urgency tactics to market your critical areas.
For instance, use a HeatMap to figure out the movement of the user. What are they putting in the cart and how can you incorporate a countdown in your shopping cart to make it more exciting?
To conclude it
If you want to sell more and boost your sales, you need to create a sense of urgency around your marketing.
To make people realize that they have a limited time to purchase something gives them even more reason to indulge in impulsive buying.
These are just a few tips which can create urgency among your visitors and ask them to buy from you.
Ashad Rehman
