Macy Lambert
When it comes to creating a user-friendly and engaging website design, you probably think about fabricating a stellar homepage, an engaging about us page, a high-conversion landing page, and an informative blog to keep your audience riveted.
But what about your contact us page? Yes, the very page that bridges the communication gap with your customers.
Sadly, for many marketers, the contact us page is the most overlooked page of the site in terms of design, SEO and copywriting. This is particularly disturbing, since this page garners more traffic than any other page of the site, especially if you are a fashion brand, an ecommerce business, or a digital marketing agency.
Marketers should invest a lot of time, resources and energy towards creating an out-of-the-box contact page, as it serves a key role in turning your website visitors into buying customers. By making your contact page unique, inviting and persuasive, you will be able to provide a better and memorable user experience to your customers.
Why Does Your Contact Us Page Really Matters?
Believe it or not, trust is the most important success factor for online stores today. Website visitors are more likely to purchase your products when they trust your brand. Similarly, existing customers are more apt to preferring your brand over others to make repeat purchases when they trust you.
Being human and approachable is an effective way to earn the trust of your prospects. When your website visitors see that there is a real person behind your business façade available to solve their problems and address their pain points, they are much more likely to trust your brand as compared to your faceless logo.
A contact us page can help customers solve their concerns regarding placing an order, or returning or exchanging a product, while helping them make a purchase decision.
Here are a few elements you should incorporate in your contact us page to make it more inviting and friendlier.
1. Make it Accessible
If your visitors can’t find your contact us page, what’s the point of creating it in the first place. Make sure that your contact us page is easy to find so visitors can easily get in touch when they need to talk to your sales team. The navigation bar and the footer of every page on your website are the two major traffic grabbing hubs for this page.
Take a look at The Brand Agency’ contact us page. They featured their contact page in the main navigation to make it instantly conspicuous.
2. Make it Personable
You can leverage amiable images of real people to take your contact page to a whole new level while making it seem more human and personable.
Choice Screening used a creative approach of integrating a catchy call to action “Talk to a Human” on their contact page, which compels their prospects to contact them.
3. Add Relevant Contact Information
It is important to add your email address, business phone number, physical location, business hours, social media accounts and any other essential information to your contact page.
Have a look at Harpoon Brewery’s contact us page.
They did a fantastic job of including a lot of information in an organized manner. They include their physical address, phone number, tour schedule, along with directions and parking instructions that customers might need when they visit the hall.
4. Add a Catchy Call to Action
Including a persuasive call to action to your contact us page is the best way to keep your visitors’ attention hooked to your website and give them an opportunity to hang around your website a little longer in case they don’t want to complete the desired action. You can invite them to download your eBook, signup for a newsletter, check out your latest blogs and bestselling products or simply ask them to follow your brand on social media.
Let’s consider Tune as an example.
Along with using a beautiful hero image, clearly displayed contact information, and an accessible contact form, the brand has smartly peppered in CTAs to persuade customers and make them feel valued.
5. Include a Short Contact Form
In order to keep track of your incoming customer requests and get all the essential information that you need, consider adding a short form.
Black Sheep created a simple and succinct form for their contact page that only asks for the essentials – name, email, and message. They make it extremely easy for customers to get in touch with them.
6. Make it Mobile-Friendly
Make it easy for your customers to fill out your contact form on their mobile devices by making it responsive on all mobile devices. Google prefers to rank responsive and mobile-friendly websites higher on their search engine result pages. Make sure that all your website pages, including your contact page, are mobile-friendly.
The Weifield Group did a great job by smartly optimizing their contact page for mobile devices by using large, bold and easily clickable CTA buttons, and large form fields to provide a seamless mobile experience.
7. Reflect Your Brand Style
A website is a true reflection of your brand values, mission, and style. Therefore, it is important for your website, including the contact page, to handsomely reflect your brand style.
Let’s look at ban.do. They have used vibrant colors, fun fonts, clever copy and funky animations that perfectly portray their brand style. By keeping every element welcoming, interesting and fun, they encourage their customers to get in touch if they need any help.
To Wrap Things Up
Your contact page is the first place where your customers go for help. A great contact us page can help customers find solutions or give them a way to engage with your business. Take a deep look at your agency’s contact page and try to incorporate the above-cited elements in your page. Create an engaging and welcoming contact us page to give your prospects a better, out-of-the-box and enjoyable experience.
If you think you’re not up to the challenge then it’s never too late to hire a professional web design company to spice up your contact pages for enhanced lead conversions and delightful customer engagements.
Ashad Rehman
Mohammad Ali
Yousuf Rafi