Digital marketing is a huge umbrella that encompasses wide range of domains into its fold including social media marketing, SEO, content marketing and paid advertising to name just a few. As getting user attention becomes even more difficult, digital marketers are always looking for new marketing methods that cost less and deliver a higher return on investment. That is where PPC comes into play.
Unfortunately, there are many dark clouds surrounding pay per click advertising that could put off many digital marketers interested in launching their paid advertising campaigns. If you also been subject to some common myths prevalent among the industry then, this infographic will help you distinguish fact from fiction.
Here is an infographic that busts common myths surrounding PPC so you can opt for paid advertising without any confusion.